Q4 2021 Performance of Top 5 Interactive Story Games in New Zealand

During the fourth quarter of 2021, the interactive story game category saw varying performance trends among the top five applications in New Zealand. Here’s a detailed look at how each app fared in terms of weekly downloads, revenue, and active users.

Episode - Choose Your Story experienced a steady increase in weekly revenue, peaking at approximately $9.7K in the final week of December. Weekly downloads showed notable fluctuations, with a significant rise to about 3.1K by the end of the quarter. Active user numbers also demonstrated an upward trend, culminating in around 6.5K users in the last week of December.

Chat Master! saw a varied performance in weekly downloads, starting strong with about 4.1K at the beginning of the quarter and ending with approximately 1.8K by the last week of December. Active users followed a similar trend, beginning at around 7.6K and ending the quarter at about 4.4K. Revenue for this app remained minimal throughout the quarter.

Become a Celebrity, released in mid-October, showed an initial surge in downloads, peaking at roughly 3K in early November before tapering off to around 278 by the end of December. The app's weekly revenue saw a gradual increase, reaching around $72 in the last week of December. Active users also saw a decline over the quarter, starting from 3.6K in early November to about 1.8K by the end of December.

Choices: Stories You Play exhibited a relatively stable revenue stream, fluctuating around $6K to $8K throughout the quarter. Downloads, however, saw a decline, starting at around 900 and ending the quarter at about 500. Active user numbers followed a similar pattern, decreasing from approximately 6.7K to 3.9K by the end of December.

Purrfect Tale showed variable weekly revenue, peaking at about $1.1K in early November before settling around $171 by the end of December. Weekly downloads fluctuated, peaking at approximately 1.1K in mid-October, and ending the quarter at around 210. Active users also saw a peak in early November at about 2.4K, with a gradual decline to approximately 1.4K by the last week of December.

These insights are derived from Sensor Tower's data, offering a comprehensive overview of the performance trends of these top interactive story games. For more detailed analytics and insights, visit Sensor Tower.